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Search engine optimization tips & advice |
The Real Search Engine Optimization Guide
By Ivan Juras
Nowadays, there is so much talk about SEO
(search engine optimization) that it has become an industry of its own.
Still, 90% of webmasters don`t know how to achieve high search engine
positions. In this article, you`ll learn what the 90% doesn`t...
First of all, I would like to give a huge credit to Brad Callen, a man
that taught me more than any other "guru" on the planet. He is so simple,
and always gets to the point. you can visit his site at seoelite.com
(note: In show of respect, I`m not even his affiliate, so if you buy SEO
Elite, the software you must have for SEO to decimate your time spent, I
won`t get a penny from it).
Back to the start.
What is actually SEO- search engine optimization?
Well, in the previous articles you`ve learned how to choose a domain name
for your website, how to choose a web host , how to actually make your own
website and what (profitable) topic should your website be about.
Now it`s time for SEO.
SEO is simply adjusting your website to get high position in the search
engine results.
When you were an ordinary surfer, let`s say you searched for "jokes". What
you probably didn`t know is that the first 10 websites in the results
busted their asses for such positions. Admit it, you didn`t even care. You
just wanted to get relevant results for keyword "jokes". Newsflash, you
got them.
That`s what search engines are for: providing relevant content for their
users.
Now that you are in the website development business, your goal is to get
one of those top 10 positions.
Some people say it`s hard, I say it requires time. If you don`t know how
to achieve high rankings then it`s hard.
You`ll learn how to do it right here, in this article, only on
Construct-a-site.com :))).
Let`s start with the proven facts why should you even optimize your
website for search engines like Google, Yahoo! and MSN (top 3)
Search engines are the best source for free and targeted (you`ll learn
what "targeted traffic" is in the upcoming articles) traffic.
Search engines bring you more than 80% of your total traffic.
Without Search Engines no one would be able to find your website that
quick (or maybe not at all).
CONCLUSION: it is essential to get your site indexed by search engines
Yep, totally essential. Finally, let`s start kicking SE-s asses.
Factors that affect your rankings
As my mentor Brad would say, there are 2 factors that have effect on your
search engine positioning:
The on-page optimization factors
The on-page optimization factors
The off-page optimization factors
The on-page optimitation factors
Generally, for Google- less important, for Yahoo and MSN- quite important.
There is a phrase: "Content is the king", which is totally true.
The on-page factors include how is a website built, and by that I don`t
mean the design. Here is what really counts to search engines:
Using h1 header tags. Make all of your article and web page titles under
the h1 header tags and put some of your main keywords under them. Search
engines love that !
Using alt image tags.
If you have images on your website, make sure you describe them with alt
tags. Also, put some of your keywords into them. Search engines love that
!
Use ordered and unordered lists. They have bigger importance than the
normal text, and will also help your visitors that "scan" for information.
Search engines love that !
Give your text more order and "readability".
Don`t put everything in one place. Break the text with paragraphs. Bold
and italicize important keywords. "All-in-all", make your visitors enjoy
reading your content. Search engines love that !
Regulary update your website with fresh content. Your visitors will be
very pleased to find out that a new article about their favourite topic (
that`s why they`re visiting your website..) came out. It also pleases
search engine spiders (crawlers) to see that your website is updated
often. They will update your site more often in the index. Search engines
love that !
Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your
website with things to trick the Search Engines. Some examples of the
"black hat " SEO:
1. Title spamming. Place noumerous same keywords in your tags. E.g pets,
pets, pets, pets, pets .
2. URL cloaking. When someone redirects SE crawlers to a site totally
optimized for them, but a regular sufer is redirected to a completely
different website.
3. Using hidden text. This one is one of the most common. You simply
change the color of your text to the color of your background.
4. tag spamming. Same as .
Keep in mind that search engines evolve daily, so if you saw someone
succeed with this kind of tricks, his site will eventually get banned from
search engines --> "Good bye business". Search engines hate that!
Be honest, and work hard, results will come, I guarantee .
So much for the on-page optimization factors. Generally, you want to make
a website that is easy to read, update it often with fresh content and
don`t use tricks.
As much as these factors are important, they won`t boost your website rank
from 150000000000 to 1,2,3,4,5... and that`s the thing that I`ve learned
from Brad Callen. Thanks ...:)
It`s the off-page optimizaion factors that will generate tremendous
results... read on.
2. The off-page optimization factors
Very important on Yahoo and MSN, even more important on Google.
The off-page optimization factors are factors that your website is not
directly involved in.
The golden rule here is: "Make other websites link to yours !"
You see, Search Engines, especially Google, developed an an algorithm that
gives your website more importance if other websites link to it. very
simple, it`s like elections. Whoever gets more votes wins. so, start
working on your links from other sites.
It can be a very long work, but you can really speed it up with software
such as Arelis or SEO Elite
Here`s one trick that I`ve learned from Brad to exchange links with
hundreds of relevant websites without having to search for their contact
information and sending the E-mails with link exchange proposals:
Google (exactly): YOUR KEYWORD "please also suggest my link to the
linkpartners.com directory"
Just replace YOUR KEYWORD with ...well.. your website`s main keyword, or
even its category.
you can also visit a new website called linkmetro.com. They have an
interesting concept for exchanging links. Personally, I use it.
The other thing that I`ve learned, and probably managed to succeed because
of it, is THE ANCHOR TEXT
The anchor text that points to your website from the other one should
always be your keywords that you want to rank high. So when you fill out
link exchange forms, your link should look something like this:
YOUR MAIN KEYWORD, YOUR SECONDARY KEYWORD
...your website features, benefits, special discounts...etc....
This is probably the most important factor that Google counts when it
ranks your website.
Note: if you have a quality site with unique content, other websites will
start to link to you without a link-back requests. This is also great, so
make your content a quality one.
The third thing that is also very important is the Google pagerank of the
site (page) that is linking to you. We will learn about Google pagerank in
the upcoming article (..in about 2 days..).
If you liked the article, feel free to distribute it on your website, as
long as all of the links remain intact. You should also place a small link
to Construct-a-site.com :)
You can visit my site at
http://www.construct-a-site.com to learn how to make your own fully
functional, money making website. You can also read interesting articles
that contain website design and marketing tips and find out about hundreds
of webmaster resources..Site is updated daily..Oh, I almost forgot: I`m
only 16 y.o and still, I managed to succeed on internet...I metioned that
just to inform you that this is not some scammy guru site, because I don`t
sell anything that`s not worth of your money..
Article Source:
http://EzineArticles.com/
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